Yahoo’s fourth Chief Executive Officer,Scott Thompson, took the 1st steps today to turn around his plagued company in hopes of becoming known inside the mobile computing market. This action marks the sixth lay-off during the past 4 years whilst moving through 3 different CEOs. The employees being released will be notified Wednesday and may shear off about 14% from the current workers Yahoo employs. By causing these cuts Thompson hopes the company can hire the required specialists in mobile technology and make the remainder of the company in a faster and much better equipped entity ready for the coming consumer course. To include in the mass lay-off, Yahoo has hinted at selling one of its services, Right Media, which will allow them to shed more workers.
Retaining nearly $375 million with the completing of the 2000 removals, this, as before, will most likely not undo revenue downturn. Thompson also promises to focus on selling advertising and constructing its department dedicated to smart-phone and tablet applications. As Yahoo turns its focus to the mobile application market it seems that Yahoo is not concerned with being known in the search industry which may allow Google to scratch them from the list and target the potential threat which is Facebook. While Yahoo makes the changes and decides to switch gears I doubt anyone will want to consider advertising with Yahoo since Google and Facebook are industry dominators.
It may look like as though Yahoo is short on cash and revenue and is trying any way they could to slice corners and stay afloat, particularly with the patent lawsuit against Facebook currently happening. Now that Yahoo advertising will likely be overpriced and under sold, optimizing your website for engines like google is the greatest bet and if you undertake business offline also, local search engine optimization will make sure you can be available on Google and Facebook for the top of the page, AZSEO will teach you how. And if for instance you’re looking to be a high profile lawsuit like Yahoo, Web Marketing Attorneys can help your firm be seen.