Not too long ago Google began a rivalry in opposition to Facebook and issued an aggressive note with the creation of Google+, but now, Facebook may be leveling the playing field.
Most people know Facebook as a way to get in touch with long lost high school friends, or keeping up with the Joneses’ son down the street, but never as a tool to determine the restaurant that your uncle prefers the most with his after-work buddies. Google+ tries to offer that aspect, but is thought of by critics to lessen efficiency. Search, being a $15 billion market, is an astounding step for Facebook and a intelligent way to attack not only Google, but probably obliterate any life that Google+ may have after their search element has taken off. Adding to their effort, Facebook hired in 2010 Google Maps co-founder, Lars Rasmussen. Rasmussen mentioned that same year, “I do think that social is a significantly less explored area still than search, and it is sort of the frontier of technology in many ways.” So the crucial component may not be to only center on Search, but the best mix with Social. Also, with Facebook most likely going public in May, Zuckerberg may be pushed by investors to find new sources to profit from.