Yelp and a large handful of other companies are partnering with Apple and will be used as the main search engines with the little helper named Siri in the new versions of the iPhone. Google, recently ally-turned-rival has the target pin-pointed directly on them. Yelp, a company centered on consumer content, also has Google as its main rival. The relationship that will stem between these two may bring the next key tool deemed “casual search” where you can quickly find specific information like a restaurants address. So,
Apple decided rather than trying to bring about Google 2 and compete through ridiculous algorithms, instead they will focus on the branch of search that out-and-about users will need. A search that is specially customized to the location they’re in and the specific details and reviews on each place.
Apple and Google have been going back and forth, mainly because of the iPhone and Android software, and Apple has been gradually removing Google’s services. For example, not too long ago Apple announced 
bringing a new mapping system into use through Siri, but for now you can still use Google services by asking Siri to specifically search through Google. In the long run Apple hopes to bypass the useless millions of Google results and even the advertising pages; with iPhone users steadily increasing, this could mean a great loss for advertisers as Apple devices running the iOS are the biggest source of Google’s revenue (40%).
However, Apple’s success depends solely on the success of Siri, and so far users haven’t taken to it as much as Apple would have hoped.
Ways to optimize through this change:
- Correctly and completely fill out your Yelp profile
- Encourage customers to review your company on yelp
- Promote your Yelp page on your Facebook and Google+ accounts
- Promote all three of the above pages on your website.
