Category Archives: Online Marketing

There you are!: Why Google’s Check-In Service is Better for Business

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Google has added check-ins to its Latitude location service. “Oh big deal,” you say, “there’s a half dozen other check-in services out there.” True, but count on Google to come up with some inspired twists to a familiar idea.

Most location services require you to manually load up their apps, wait for the GPS fix to come in, and then make you jump through a couple more hoops just to share that information or log it on your profile. It’s not a huge hassle, or people wouldn’t do it, but what if it were automatic? That’s what Google’s persistent location feature will allow. Users can check-in automatically at certain locations. (For the tech-inclined, you can read about it on their blog here.)

This is a preview of There you are!: Why Google’s Check-In Service is Better for Business. Read the full post (493 words, 2 images, estimated 1:58 mins reading time)

Facebook App Adds Local Features: How to Leverage Them for Your Business

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Mashable reported yesterday that Facebook has just updated their official  iPhone app to include support for a feature that allows users to “check-in” to local events. They also included a new map view for the “Places” section of the app, which allows users to see the geographical location of a business or event on a satellite image. We’re going to break down these features and how people will use them, and then tell you how you can leverage these features for your local marketing efforts. Using the “check-in” feature on the app, a user can note that they are attending local upcoming events and then tag their friends to let them know about it.

This is a preview of Facebook App Adds Local Features: How to Leverage Them for Your Business. Read the full post (524 words, 1 image, estimated 2:06 mins reading time)

The New York Times Paywall: An Opportunity in Disguise for Local Marketing

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Last Thursday, March 18, the New York Times finally announced their plans to monetize their previously openly available online content. Starting on March 28, users of their site will be limited to viewing 20 articles a month. Once they reach that limit, they’ll be invited to sign up for a subscription plan that starts at $15 a month.  This announcement has understandably caused a stir in the online news world.

This is a preview of The New York Times Paywall: An Opportunity in Disguise for Local Marketing. Read the full post (555 words, 2 images, estimated 2:13 mins reading time)