Some recent changes to the Local Search algorithm indicate that Google is trying to encourage us to build out what you might call the “local web”. If you do it well, you may be rewarded with better SERP rankings.

But what is the local web? It’s essentially any location based information that can be added to a map. Geo-tagged photos, videos and webcams, geo-tagged Wikipedia articles, Google My Maps, and KML mapping files are the additional layers of location based information that Google wants to see users creating so as to build a richer local experience online.

Local SEO optimization is generally much cheaper than optimizing for Natural Rankings.  That is not to say, however, that it is easy. The problem is in finding which keywords and phrases result in displaying a map, and then, which of those keywords and phrases are most relevant and are searched with the most frequency.

Our specialty is  in identifying those keywords and phrases that your website should be ranking for in the local results.  We then follow-up that research with aggressive actions to keep your business listed, and we can go from there to spread  out the results to more and more keywords as time goes on.

Have you been avoiding using the internet to market your company because you feel that it is only worthwhile for larger businesses or internet-focused businesses like e-commerce websites?  You’re not alone. A lot of small to medium sized business owners don’t see the virtue of utilizing these newer platforms in their business models. We here at SEOLocal.net believe that the internet can be incredibly effective as a marketing tool for small, local businesses. As more and more people use the internet to discover and explore the world around them, it is those businesses that are right down the block that stand to gain the most from the egalitarian platform of the web.