SEO Local is involved with helping a number of clients develop their Local search standings, and one of the benefits of getting involved with a number of clients is that we get to see a number of things clients are doing right, and also a number of things they’re doing wrong. That’s why we thought it’d be a great idea to have a recurring feature documenting some of the things we’re seeing ‘out in the field’, so to speak, so that everyone can learn together about what to do and what not to do in Local SEO.
Category Archives: Best Practices
Top 7 tips for getting a Better Ranking Google Places page
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Do you have your business’s Google Places page filled out yet? You should! It’s a free web marketing service that you can use to describe your products and services as wellas list your hours of operation, business address, phone number, email address, and add a link to your website. You can even add photos and videos to your Places page,you’re your customers can leave you glowing reviews.
Google Places are also frequently affecting how Google search results are ranked. A properly maintained Google Places listing is much more likely to be ranked more highly by Google than a poorly filled out page. That’s why you need these 10 tips for how to properly fill out, maintain and improve your Google Places listing:
How To Correctly Delete A Google Places Listing
Google Places is a great service. No one disputes that. It allows a businesses to easily and accurately list their information on the web. But it isn’t the most straight-forward service in the world, and it’s got a few oddities and idiosyncrasies that are not immediately obvious. As such, business owners will occasionally make an error in their listing, like including a geo-modifier (that’s SEO talk for location) in the Business name or categories segment. That’s a pretty easy mistake to make, and it’s also a really quick way for Google to devalue that listing’s rank. That sort of error is a straight forward fix, though. You just log in to that Places account to make the correction, and then wait for Google to document the change. Those kinds of fixes can spring a listing right up to the top of the pack.
3 Reasons Why Paying For Reviews is Bad Business
The Federal Trade Commission reported just last week that they had fined the Legacy Learning and Smith company $250K for using an online “affiliate” promotion program that essentially paid bloggers to write endorsements for their product sin order to encourage their readers to click through to the Legacy site and purchase their products. The blogger then receives a piece of the action, so to speak (source). These sorts of pay-per-post schemes have definitely raised the ire of the FTC. In 2009, they revised their guidelines concerning testimonials and endorsements to explicitly underscore that this sort of cozy relationship between online “critics” and companies selling a product is definitely not okay.